Stand Together (Starbucks)

Size: 

Measurements: 

Flaws:

"Stand Together" is a campaign launched by Starbucks in 2020 in response to the COVID-19 pandemic and the global movement for racial justice. The campaign is aimed at promoting unity and supporting communities during difficult times.

As part of the campaign, Starbucks committed to several initiatives, including donating $1 million to support community-based organizations that provide mental health resources, and creating a Starbucks Foundation Fund focused on supporting organizations that advance racial equity.

The company also launched several new products to support the campaign, including a limited-edition "Stand Strong" tumbler, with proceeds going to support the Starbucks Foundation Fund.

In addition to these initiatives, Starbucks also committed to several actions to support its employees during the pandemic, such as expanding its mental health resources and providing additional benefits to those who were directly impacted by COVID-19.

The "Stand Together" campaign reflects Starbucks' commitment to using its platform and resources to make a positive impact on the world. The campaign has been well-received by customers and employees, and has helped to raise awareness and support for important social issues.

*all sales final